iVdopia is a mobile advertising platform that debuted on the Apple iPhone 3G back in March of 2009. Mobile ad giant iVdopia is coming with its video-serving advert formats to Android OS.
This is double edge sword so to speak. It could possible bring more quality free applications to the Market and make some of the popular paid applications free. The thing which you may not like is the fact that a 10-15 second video will proceed the app and you will have no choice but to watch it and wait til its over to use the application.
A representative made this statement about their service:
“Basically, our vision has been to evangelize video advertising on different devices. We see Android as another big market opportunity,” Srikanth Kakani, co-founder of iVdopia, told InternetNews.com. “About 80 percent of the publishers we’ve talked to said they wanted us to be on both platforms,” he added, referring to Android and the iPhone.