This can only describe as one of the absolute best PR moves in recent years. Samsung UK, via their official Twitter account, has been scouring the Twitterverse for people who has complains about having problems with their new Apple iPhone 4. Samsung has come up with solution which is nothing but a free Galaxy S phone.
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After S. Jobs tried to drag many manufacturers into the “Antennagate” scandal, they have been firing back at Apple now. This move, however, is absolutely brilliant.It is expected that Samsung is likely to make more than a few customers for life with such great PR.
One new owner of a free Samsung Galaxy S was having problems with her iPhone 4 after about a month, and tells her story:
“So I did what anyone else would do: I vented my frustration on Twitter. Imagine my surprise, then, when this morning I am tweeted by Samsung offering me a free Galaxy S, their latest phone. Too good to be true? I decided to investigate.
I called a friend at Samsung, and though she was initially sceptical, it has now been confirmed: the campaign is legit. Samsung is so confident about the superiority of the Galaxy S that they’re sending free ones to existing iPhone customers so they can decide for themselves.”
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